MBC matches up with 2K Sports in the release of NBA® 2K10, the 10th anniversary of the hugely popular NBA 2K franchise, that is sure to raise the bar again with another Championship season!
This season you won’t just play the NBA, you’ll TAKE OVER!
MBC matches up with 2K Sports in the release of NBA® 2K10, the 10th anniversary of the hugely popular NBA 2K franchise, that is sure to raise the bar again with another Championship season. NBA 2K9, the #1 selling & #1 rated NBA videogame, set the standard for all basketball videogames, and NBA 2K10 surpasses that by delivering an even better basketball experience this year with all-new gameplay components, unbelievable graphics, even more realistic Signature Style animations, all-new presentation elements and an unrivalled online system.
NBA 2K10 is expected to deliver the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise!
"We challenged MBC to acquire a Foot Locker partnership, and they delivered. 2K Sports' NBA 2K franchise is well known and respected. We knew we wanted to partner with a national retail company that was of the same caliber, and we got it - Thank you MBC."
-Mark Goodrich, Senior Brand Manager, 2K Sports
MBC Partnered Foot Locker with NBA 2K10 for a Slam-Dunk Promotion!
MBC maintained the athletic aspect of NBA 2K10 by partnering with Foot Locker, an extremely popular sports minded company, found throughout malls across the country.
Foot Locker aligned with NBA 2K10 through point-of-sale items, an amazing sweepstakes, blow-in inserts, email blasts, on-line mentions, a link from the game’s website, and television and radio promotions. There is an exclusive “Special Video” made especially for Foot Locker’s in-store TV’s announcing and describing the game by 2009 NBA Finals MVP and cover athlete for NBA 2K10, Kobe Bryant of the Los Angeles Lakers.
The point-of-sale items are colorfully displayed at Foot Locker locations all-over the country that include lease lines, magnets and huge wall plaques. These items are sure to catch any sports fan eye and generate major buzz and bring even more customer awareness to the highly anticipated sports game!
The blow-in insert can be found within the actual game box. This was a tactful use of advertising by MBC as it’s one of the first items seen by game purchasers as they open the game.
"MBC really caught Foot Locker's attention, with the NBA 2K10 partnership promotion as we saw that the program would appeal directly to our sports-minded audience. From the Foot Locker coupons as loose inserts in the games, to the "2010 NBA All-Star Games" Sweepstakes Prize Package - It was a slam-dunk!”
-Annette McQueen, Director of Promotions, Foot Locker Retail, Inc.
"NBA 2K10 BREAK AWAY AND PLAY” SWEEPSTAKES
MBC wants you to be the envy of all your friends and enjoy the 2010 NBA All-Star game and Foot Locker’s Three-Point Shoot Out LIVE!
One lucky winner and guest will receive roundtrip airfare and a three night hotel stay in Dallas, TX, to enjoy an amazing weekend of events. The weekend will include two tickets to the 2010 NBA All-Star game followed by two tickets to the “Foot Locker’s Three-Point Shoot Out” and will also enjoy dinner for two at a local Dallas restaurant. The winner will arrive in style for the weekend of events in their very own autographed Kobe Bryant jersey and licensed NBA merchandise!
After the exciting trip is over, the winner will be able to practice the moves they watched live back at home on their own game console and copy of the NBA 2K10 videogame.
The “NBA 2K10 BREAK AWAY AND PLAY” Sweepstakes is live on Foot Locker’s home page and already generated an amazing 3,000 entries on its first day!
MBC Compliments the NBA 2K10 Promotion with National Exposure Through TV and Radio
TV & Radio stations will receive prizing in exchange for on-air inventory, web promotions and street teams. The prizing may include games, consoles, and additional Foot Locker prizing.
The nation wide TV and Radio stations/programs that MBC secured will be able to offer its audience high awareness to the partnership.
So, break away from the pack and join MBC on its next promotion match-up!
It’s obvious there’s no substitution for what MBC is able to provide its clients. Stay tuned for more fun fresh innovated campaigns that MBC is able to amaze you with!
