MBC Promotions pumps up the adrenaline with the highly anticipated sequel to the top selling ACTIVE LIFE™ series that is sure to bring more dynamic sweat inducing fun with partners Nestlé Waters North America and Kids Foot Locker.

Active Life™: Extreme Challenge kicks ACTIVE LIFE™ into high gear, featuring extreme themed sports such as base-jumping, street luge, and rock climbing. Whether you want to swoosh down the hills of San Francisco in a street luge, scale the cliffs of the Grand Canyon, or kite-surf in the crystal blue waters of the Pacific, this game is sure to get any heart pumping!

The ACTIVE LIFE™ series really wants to promote health and wellness to its participants by engaging the whole body for a fun and challenging experience. MBC will continue the game’s visionary concept by partnering ACTIVE LIFEwith two major health conscious consumer brands. These partnerships will allow for a great increase in Active Life™’s product awareness to a massive appropriate audience.

MBC wanted to stay with the game’s vision of health and fitness by securing two major national brands, Kids Foot Locker and Nestlé Waters North America.

"Once again, the clear choice for the promotions agency to work on the Active Life partnership campaign this year was MBC! With the second installment of this series, MBC capitalized on the strength of the two family-friendly brands, Nestlé Waters Aquapod and Kids Foot Locker, and we couldn't be more satisfied with what these on-target promotions are going to deliver for Active LifeTM: Extreme Challenge!"
          - Sarah Felbinger, Brand Manager for NAMCO BANDAI Games America Inc.

MBC will create and execute an amazing instant-win and an exciting gift-with-purchase, as well as an aggressive media and point-of-sale promotion for both of Active Life™’s secured partners: Kids Foot Locker and Nestlé Waters North America.

The in-game billboards will positively impact realism for the players and allow Kids Foot Locker and Nestlé Waters North America to promote their product to an on-target audience. This is a unique opportunity for both partners to advertise in a relaxed fashion, while still in an engaged mode. The in-game branding is an effective and viable force that allows MBC's partners to expand their product awareness within the video game community.

Kids Foot Locker could not be a better fit for Active Life™’s health conscious focus. Kids Foot Locker will align with Namco’s Active Life™: Extreme Challenge through point-of-sale items, gift-with-purchase, in-game branding, on-line mentions and link from the game website, as well as television and radio promotions. The gift-with-purchase included 32,000 Active Life™: Extreme Challenge branded finger skateboards that will be given away during the promotion with “Any Kids Foot Locker Purchase” while supplies last.

“Kids Foot Locker is very pleased to be a part of the Active Life game franchise for the second year in a row. We love giving away the high-quality gift-with-purchase finger skateboard that is a part of this promotion, as we enjoy putting smiles on our customer's faces! Thank you MBC for bringing us this opportunity!”
          -Annette McQueen, Director of Promotions for Kids Foot Locker

Nestlé Waters North America is a great match for the ACTIVE LIFE™ promotion because of the focus on family activities and the importance of always staying fully hydrated with water instead of its sugary high-calorie beverage counterparts. For Nestlé Waters North America’s Instant-Win Sweepstakes the winning message will pop up right away on your computer screen if you are an instant winner. The immediate gratification makes free instant win games a lot of fun to enter, increasing the excitement of winning. The Instant-Win Game will be printed on Aquapod® Natural Spring Water packaging and the 8 ounce, 12-pack bottle packaging, telling the consumer to go online to find out if they instantly won. The incredible Grand Prize includes an exciting trip for four to the famous vacation spot of Honolulu, Hawaii that will include airfare and five day/ four night hotel accommodations. Five lucky First-Prize winners will win a Wii™ home video game system and one copy of the Active Life™: Extreme Challenge game and fifteen Second-Prize winners will also receive one copy of the game.

“Nestlé Waters North America Inc. thanks MBC for pairing us up with a product that really speaks to our consumers as the Active Life™: Extreme Challenge game encourages activity and a healthy lifestyle in girls and boys! Through the partnership, we have received a permanent place in the consumer’s homes via the Active Life in-game and on-pack placement - This is priceless!”
          - Laetitia Allexant, Senior Marketing Manager for Nestlé Waters North America, Inc.

MBC is always dedicated to developing strategic promotional endeavors to leverage our clients' brands, products and services, and MBC knows all too well the importance of taking the time to understand our clients’ marketing objectives.

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